Slow Tourism and Other Emerging Trends in Finland

was to find out the state of slow tourism in Finland to-day. Slow tourism was created after establishing the Slow Food movement in the 1980’s. The ideology behind Slow tourism lies in slowing down the speed of traveling, choosing more envi-ronmentally-friendly transportation methods in the nature of sustainable development, sup-porting the local produce and local services in the travel destination and getting familiar with the surrounding culture and local people in the destination. In addition, the theoretical back-ground gives an insight into other growing trends in the tourism industry. The research was primarily conducted with qualitative theme interviews during the Matka-travel fair in 16th until 9th of January 2014 Helsinki Fair center. The companies were chosen beforehand with an Internet search according to their previous attempts to market the com-pany or organization or city through elements of slow tourism. Due to the lack of participant interviews during the travel fair, another research method was chosen as well later to get more reliable results for the research. Some of the companies were sent an e-mail including the research questionnaire. The results of the research reveal that slow tourism is a small-scale emerging trend in th