TRANSFER PRICING IN INTERNAL MARKETING

In the period of qualitative changes in the economic system the main requirement for companies seeking to resist competitive pressure and improve their position on the market is to become flexible in the use of new technologies. The result of the evolution of transnational companies (TNCs) is the growing importance of internal markets for the global economy. All of the large quantities of goods, services and factors of production move within TNCs. The question now arises about the study the forms of management of internal markets, among which the most important is internal marketing. That is why it is advantageous for company to organize efficiently the system of internal marketing. The term internal marketing appears to have been first used by Berry et al. in his article [1]. There are a number of competing definitions all claiming to address internal marketing. According to the main five elements (employee motivation and satisfaction; customer orientation and customer satisfaction; inter-functional co-ordination and integration; marketing-like approach to the above; implementation of specific corporate or functional strategies) the following definition is proposed