Architectural Programming

In developing the program and conceptual plan for a new architectural project, it is necessary to first resolve the overarching values and goals that define the project. This evaluation in the form of a matrix is suggested by Hershberger (19) as a crucial step in the development of an architectural program. The advantage of such a matrix is that it clearly separates values from goals and facts in an attempt to derive a clear definition of the problem. Below, such a matrix is presented for the development of a marketplace. Several crucial elements to this matrix have been extracted, analyzed and developed as a means of creating a rich program. The purpose of this particular study is to develop an effective program for a new marketplace in the Kreutzberg neighborhood of Berlin, Germany. Core objectives for the project can be derived directly from the matrix and applied to the design process. This eventually leads to myriad programmatic and architectural decisions. The emphasis on place-making through cultural integration is found in all of the values and goals. Following are several examples of this process, using elements from the matrix. Example 1: Human – Socia