Decoding a Formula for Highly Effective Graphic Imagery

Color poster with text, images, and charts.The purpose of this study was to find common ground between the visual and digital worlds. Certain visual elements simultaneously accommodate the quick movement of digital objects and facilitate their even quicker interpretation by viewers. It is possible to "learn the code" of highly effective graphic imagery. Whether positive or negative, graphic images shape viewers' notions of reality; with a globalized audience, advertisers need to understand how theories of artistic appeal (mostly western-articulated) intersect with what attracts and dictates eye movement (mostly biologically-articulated).University of Wisconsin--Eau Claire Office of Research and Sponsored Programs; U.S. Department of Education; McNair Post-baccalureate Achievement Program