Add to ORKGIn the belief that the study of entrepreneurial behavior has the potential to significantly influence marketing thought and practice, this paper explores the interface between marketing and entrepre-neurial behavior. The interface is defined as "that area where innovation is brought to market. " Based on this understanding a paradigm is proposed to guide research at the interface between marketing thought and practice and entrepreneurial behavior. Digitized by the Internet Archive in 2011 with funding from University of Illinois Urbana-Champaig
This paper proposes a conceptual entrepreneurial marketing model, integrating academic and practice ...
This journal aims at developing and sharing some ideas on methodological development in entrepreneur...
This article investigates the relationship between marketing and entrepreneurship in established fir...
Entrepreneurial marketing is a term which is receiving increasing use. It essentially encompasses ...
Marketing and entrepreneurship may often be treated as distinct streams of academic research, howeve...
The research on the interface between entrepreneurship and marketing has emerged as one of the major...
The two papers that we had the pleasure to work with, and in one case actually present for the autho...
Abstract: This paper considers how marketing can be made more appropriate in entrepreneurial context...
The blending of entrepreneurship, psychology, and marketing research may be beneficial to all discip...
Entrepreneurial marketing is a term which is receiving increasing use. It essentially encompasses tw...
The purpose of this paper is to investigate the concepts of entrepreneurial and innovative marketing...
Abstract: This paper discusses an alternative conceptualization of Entrepreneurial Marketing that ca...
There is no intensive review available of research at the interface of international marketing and e...
This article explores the role and significance of marketing in the entrepreneurial process. Utilisi...
This paper proposes a conceptual entrepreneurial marketing model, integrating academic and practice ...
This paper proposes a conceptual entrepreneurial marketing model, integrating academic and practice ...
This journal aims at developing and sharing some ideas on methodological development in entrepreneur...
This article investigates the relationship between marketing and entrepreneurship in established fir...
Entrepreneurial marketing is a term which is receiving increasing use. It essentially encompasses ...
Marketing and entrepreneurship may often be treated as distinct streams of academic research, howeve...
The research on the interface between entrepreneurship and marketing has emerged as one of the major...
The two papers that we had the pleasure to work with, and in one case actually present for the autho...
Abstract: This paper considers how marketing can be made more appropriate in entrepreneurial context...
The blending of entrepreneurship, psychology, and marketing research may be beneficial to all discip...
Entrepreneurial marketing is a term which is receiving increasing use. It essentially encompasses tw...
The purpose of this paper is to investigate the concepts of entrepreneurial and innovative marketing...
Abstract: This paper discusses an alternative conceptualization of Entrepreneurial Marketing that ca...
There is no intensive review available of research at the interface of international marketing and e...
This article explores the role and significance of marketing in the entrepreneurial process. Utilisi...
This paper proposes a conceptual entrepreneurial marketing model, integrating academic and practice ...
This paper proposes a conceptual entrepreneurial marketing model, integrating academic and practice ...
This journal aims at developing and sharing some ideas on methodological development in entrepreneur...
This article investigates the relationship between marketing and entrepreneurship in established fir...