SOCIAL JUDGEMENT, THE SEMANTIC DIFFERENTIAL, AND ATTITUDE INTENSITY APPROVED s

The basic problem of this study Is whether or not the semantic differential attitude instrument may be used to measure attitude Intensity. The method of determining this is to use an instrument which is known to measure attitude Intensity in conjunction with the semantic differential and determine whether or not a significant correlation exists between the two. The data collected for this thesis came from a study of the Bush-Bentsen senatorial race In the 1970 Texas election. In this study, the semantic differential was given along with an Instrument which measured attitude intensity, the social Judgement instrument. The thesis is divided into four chapters. The first con-cerns other studies which have been done in this area and also includes a statement of the hypothesis to be tested< Person