The Study on the Governmental Tactics of Persuasion of Network Public Sentiment

As the intensive reflection on the internet of thoughts and emotions of netizens and interests of the masses, network public sentiment has always been the focus of attention and discussion of netizens, mirroring the thoughts and ideas of netizens in a certain era. There have been some limits in the hot-spot of network public sentiment because internet may serve as the communication channels for the harmful information and discordant sounds in spite of the convenience it offers to the freedom of opinion expression and participation in the discussion of public affairs of social individuals. Consequently, how to efficiently guide the hot-spot of the network public sentiment so as to make the harmonious network environment play an important role in the construction of a harmonious socialist society has been a major task for the information work of network public sentiment