What are the Influencing Factors for Chinese Students in Choosing a British Higher Education Institution? — From a Consumer Behavior Perspective MSc Management IMSc in Business Administration

This dissertation could not be completed without the help of many people, including my supervisor, my family, my friends and all the participants in my survey. I would like to express thanks to all of them here. First of all, I would like to express my deepest appreciation to my supervisor, Dr. Morven McEachern, for her patient guide, valuable instruction, academic support and especially her enthusiasm over the past two and half months. Secondly, my special thanks go to my family for their unconditional support which has gone beyond the geographical distance and time zone in every one of my steps along the way. Then, I would like to pay my sincerely gratitude to my friends in the UK from whom I have learned quite a lot in the past year. Thanks to them for sharing learning experience with me. Lastly, I appreciate all the respondents who have set aside their precious time to take part in my online survey. Thanks for their participation as well as cooperation