Cultural Anthropology

An ethnographic research on cultural globalization, it’s manifestation in identity and culture. The research is a qualitative study, data collection was conducted through theme interviews among Finnish long and short term travellers. A hermeneutical approach to data analysis was chosen. Research questions centere around the process of globalization and the role travellers play in the creation and diffusion of new ideas. Thoughts on a possibly global culture are investigated. Globalization is defined as a macro level process incorporating smaller scale processes within it. It is seen as the intensification of the interaction of people on a world wide scale. Brief literary overviews on the terms globalization, culture and identity are included. Globalization is seen and experienced as a controversial phenomenon. Informants questioned the lack of a global value base upon which individuals could act positively and constructively. Informants ’ views on cultural issues, the interdependence o