A SURVEY OF EMPLOYMENT OPPORTUNITIES FOR GRADUATES WITH A

An employer survey was designed and conducted to assess the availability of employment opportunities for individuals holding a master's degree in Corporate and Professional Communication within the primary geographic area of Radford University, Virginia. Surveys were mailed to 5,004 companies and organizations categorized as follows: (1) communications industries (publishing, TV-radio, advertising, cable-TV, and data communication businesses); (2) national advertisers; (3) personnel and trainir administrators; and (^) public relations directors. Analysis of the 435 returned surveys i%dicated that strong employment opportunivies do exist for graduates of master's programs in Corporate and Professional Communication which implies that employers are recognizing the importance of effective communication in the workplace. Hwever, a conservative approach was adopted in interpreting the results of the survey due to a number of factors, including, the fact that attitude surveys are imperfect measures of behavior; and a low response rate limits the generalizability of results. Five references and six tables are included. (LPT) Reproductions supplied by EDRS are the best that can be made from the original document