Measuring university web site quality: A development of a user- perceived instrument and its initial implementation to websites of accounting departments in New Zealand’s universities

The emergent popularity of Web technologies and their applications have created vast opportunities for organisations, including institutions of higher education, to stretch out for broader customers and create greater networking relationships. The global and far-reaching nature of the Web, its various interactive capabilities, and the rapid growth of the Web use worldwide have made university Web sites more essential for promotion and commercial purposes. However, it has been acknowledged that in order to gain the benefits from Web utilisation, a well-designed Web site is needed. Previous studies on quality of Web sites are not lacking, but most of them have been focussed mainly on business Web sites. Empirical research that focuses on the Web site quality of institutions of higher education has been scarce. In this study, an instrument for measuring university Web site quality was developed and validated by taking into account both the perspectives of the users and the importance of its informational content. The instrument was subsequently put to the test by implementing it for measuring and ranking the quality of Web sites of Accounting Departments in New Zealand’s universities. The results from this initial application substantiated the validity and reliability of the instrument