exemplary study of comparative political communication, a relatively new field of inquiry that deserves greater attention from scholars in comparative politics. In recent years, political communication research has become increasingly compara-tive, but most research in comparative politics continues to underemphasize, if not completely ignore, the importance of the media as an exogenous variable capable of explaining important political phenomena (see e.g., Munck and Snyder’s [2007] data on the “scope of study ” in comparative politics). According to Pippa Norris (2004), a likely reason for this omission has to do with the fact that unlike other research areas in comparative politics (e.g., the study of parties, electoral systems, or consti...