Media Salience and the Process of Framing: Coverage of the Professor Prostitution

This study examines how the media can build a news event’s salience by emphasizing different aspect of the event during its life span. A content analysis examines the coverage of the prostitution of one professor from FUDAN University in the Beijing News and the BUNDPic.documents, the use of multiple frames on space dimension. It visualizes framing as a process over time, and identifies certain frame-changing patterns in the coverage of this highly salience news event, which has inspected that the media how to use of the way to emphasize the difference of attribute. This analysis could resolve three problems as follow: 1.The media how to adopt attribute agenda setting to emphasize the difference of attribute property of one event to construct news framework. 2. How is the subversion and regression about the influencing of agenda setting. 3. What is the relationship between the media affection and the specific details of media. Another one is the relationship between the narrative plot of media and the influence they have give to audiences