Career Success in Public Relations

The study examines the degree to which demographic, human capital, and social capital variables predicted career success for public relations practitioners in Taiwan. Social capital includes two dimensions: social trust and social network. Human capital includes education, rank, career tenure, and motivation. Results obtained from a sample of 150 public relations practitioners from 16 agencies suggest that social capital explains the significant variance in subjective career success. As for human capital, motivation negatively predicts job comfort, but positively predicts challenge and task significance. Career tenure and rank in the agency positively predict autonomy, while only age and professional tenure predict objective success