Behavioral Priming,

Self-presentation has often been described as comprising strategically controlled behaviors where people deliberately attempt to project a desired identity image to others. With little doubt, self-presentation can involve this form of conscious tactic, but as many theorists have posited, self-presentation is just as likely to consist of an automatic, nonconscious compo-nent (Baumeister, 1982; Paulhus, 1993; Schlenker, 2003). Although the number of studies examining automatic self-presentation is not abundant, the evidence available shows that once self-presentation goals are overtly initiated, subse-quent self-presentations can then occur more or less autono-mously, outside of conscious awareness (e.g., Baumeister