Press Translation in International Communication

Abstract—Exchanges and cooperations between China and other countries and regions become more and more frequent in recent ten years which is impossible to be separated from translation in international communication. Nowadays, more and more people in the world are involved in the press, such as newspapers, magazines, broadcast, TV and Internet. During the course of China's going to the world stage, press translation in international communication is increasingly important. The main functions of press translation are sending messages, attracting readers and persuasion. The accurate translation of neologisms, vivid headlines and compact and brief leads can ensure the functional equivalence. In this article, I will elaborate systematically the basic features and the fundamental purposes of international communication, the basic principles and the cultural integration in press translation, and furthermore I will discuss the specific solutions to the difficulties in press translation. Index Terms—characteristics of press translation, international communication, cultural integration, equivalence translation, discourse right I