Marketing management I

Canada's federal and provincial governments have called upon the forest industry to ensure protection of Aboriginal rights and include Aboriginal communities in forest management. The challenge is to design frameworks for multi-party cooperation in which multiple values and interests can be accommodated. To promote such cooperation, two research projects focused on establishing mechanisms to apply Aboriginal knowledge to industrial forest management, providing community training and capacity building to facilitate the equitable involvement of Aboriginal communities, and establishing a framework to monitor and evaluate First Nation-industry cooperation. A project involving the Alexis First Nation of Treaty Six, Millar Western Forest Products, and the Sustainable Forest Management Network (SFMN) (University of Alberta) conducted an Aboriginal land use study while training-community members to continue the research; developed an information sharing agreement concerned with access to and use of community knowledge