Problematizing Chindia: Hybridity and Bollywoodization of popular Indian cinema in global film flows

In the new millennium, scholars are increasingly predicting that Asian film industries, particularly those of India and China, will wrestle control of global film flows from Western dominance. Fueled by the internet, satellite networks, cable television, and DVD distribution, it is argued that Asian production centers will increasingly exploit cinematic contra-flows that draw upon structures of hybridity to meet increasing demand for glocalized content within globalized distribution networks (e.g. Bose