The Swedish School of Textiles

Consumption of goods has made a repercussion in the society and the occurrence of eco-labelled goods and services has increased in the business worlds as a result in obtaining a more sustainable society. Because of a growing awareness in the society of the environ-mental impact production of product cause high pressure on suppliers in improving environ-mental performance has increased. Due to this, the demand of products has increased as an attribute to communicate, with its “logo”, suppliers ’ environmental concern. The product of-fered is defined in terms of both the recognitions of the specific eco-label chosen but also distinguish the product from commodity goods. In order to enlighten whether an added value is communicated and to explore the knowledge, need and demand for textiles, both the pro-ducers and customer’s perspective have been taken. Representatives at Svensson Marks-pelle, Ludvig Svensson involved in product development process and the EU eco-labelling scheme and also has four representatives of the particular customer segment at Svensson Markspelle been interviewed. Besides that, to give a valuable framework to the research, some representatives with knowledge in the area of sustainable textile production, eco