IMPROVING STRATEGY FORMULATION PEDAGOGIES BY RECOGNIZING BEHAVIORAL ASPECTS

Strategy formulation is essentially a behavioral process. It is undertaken by management to improve organizational performance through changed behavior, resulting either from changes in people and attitudes or in structures and policies. However, the demands of amassing, evaluating, and responding to the content required for strategy formulation activities tend to obscure the benefits of improving the behavioral process itself. Recent strategic management literature has increasingly treated strategy as a predominantly mechanical activity. Journals are replete with models which recommend the sequencing of inputs, suggest techniques for analyzing empirical data, prescribe alternative matchings of strategies and cycles, and redefine concepts and argot. Unfortunate