THE IMPORTANCE OF SOCIAL ACCEPTABILITY IN THE MEASUREMENT OF RACIAL ATTITUDES

The purpose of this study was to determine if white university students were aware of any peer group attitudes toward blacks. Student respondents to a questionnaire felt that college students do nct like racists, but a similar group of college students made negative racial responses when their attitudes were measured. The findings provided some evidence that there is a difference in what white students feel are socially acceptable attitudes toward blacks and what they actually feel. (Author/DM