Add to ORKGThere are plethoras of confectionary products available in the market. In such a scenario, determining formation of kids preferences needs exploration. The age, at which an average kid starts buying confectionary products, liking for confectionary products, brand preference and effect of sales promotion activities on kids preferences, after effects of consuming etc. have been included in the study. An attempt has also been made to show how preference for size of packing is affected by gender and age
This study aimed to analyze attitudes, preferences, and purchase intentions of snack products on sch...
Includes bibliographical references (pages 39-41)The purpose of the study was to determine factors\u...
Purpose – The purpose of this paper is to examine the impact of recalling visual and child-oriented ...
The confectionery industry heavily relies on advertising to attract children, who are a major target...
The research aims to verify if the choice of young consumers depends on the brand of products. In pa...
Retailers and marketers rely heavily on market segmentation as a crucial strategy for identifying th...
Graduation date: 1978This study focused on the development of a measure of the consumer\ud preferenc...
Consumer behavior, or people buying and using goods and services, is a rich area of psychological re...
How children assess a product's brand and other perceptual attributes is one of the primary issu...
The objectives of this research are to determine the awareness of sample the young Malaysian childre...
Purpose: This paper seeks to shed light on the behaviors of a group of consumers referred to as “twe...
Until only a few decades ago, there was little interest in research about children as consumers. Tod...
This research was to analyze the differences between perception, preference, and purchase intention...
Background. Today’s common typologies and categories of children’s toys are mainly decided by the ma...
Children develop food preferences by coming into direct contact with various food products through t...
This study aimed to analyze attitudes, preferences, and purchase intentions of snack products on sch...
Includes bibliographical references (pages 39-41)The purpose of the study was to determine factors\u...
Purpose – The purpose of this paper is to examine the impact of recalling visual and child-oriented ...
The confectionery industry heavily relies on advertising to attract children, who are a major target...
The research aims to verify if the choice of young consumers depends on the brand of products. In pa...
Retailers and marketers rely heavily on market segmentation as a crucial strategy for identifying th...
Graduation date: 1978This study focused on the development of a measure of the consumer\ud preferenc...
Consumer behavior, or people buying and using goods and services, is a rich area of psychological re...
How children assess a product's brand and other perceptual attributes is one of the primary issu...
The objectives of this research are to determine the awareness of sample the young Malaysian childre...
Purpose: This paper seeks to shed light on the behaviors of a group of consumers referred to as “twe...
Until only a few decades ago, there was little interest in research about children as consumers. Tod...
This research was to analyze the differences between perception, preference, and purchase intention...
Background. Today’s common typologies and categories of children’s toys are mainly decided by the ma...
Children develop food preferences by coming into direct contact with various food products through t...
This study aimed to analyze attitudes, preferences, and purchase intentions of snack products on sch...
Includes bibliographical references (pages 39-41)The purpose of the study was to determine factors\u...
Purpose – The purpose of this paper is to examine the impact of recalling visual and child-oriented ...