A model of strategic evaluation of a tourism destination based on internal and relational capabilities

factors determining destination competitiveness, based on the tourism supply chain. This framework, together with the matrix of strategic evaluation according to internal and rela-tional capabilities, offers an alternative analysis of tourism destinations. It combines a static approach based on infor-mation obtained at a given moment of time with a dynamic development to specify where the attributes must be posi-tioned to achieve greater competitiveness. Second, the proposed model is dynamic, permitting new dimensions to be included in the study at different stages of the destination life cycle. This study analyzes Gran Canaria, a mature destination. The model reflects the current positioning of its attributes according to the internal and relational view— integration and sustainability—which facilitates comparisons with competing destinations. Third, it means complex system