STUDYING INSTRUCTIONAL TELEVISION: WHAT SHOULD BE EVALUATED

The evaluation of instructional television (ITV) is a new field with evaluation methods largely borrowed from other disciplines. The evaluator is not apt to be trained specifically in this area but will learn "on the job " while defining his role for those with whom he works. The evaluator should consider the following reconmenddtions: (1) Evaluation should be an integral part of the ITV project plan; (2) The evaluator should help project planners define their short and long term goals; (3) Unintended results may be a by-product of the project and should not be overlooked; (4) Improving the methods of cost analysis is a very important area for future evaluations; (5) The evaluator should balance those aspects of the program that require definite decisions and those that seem most critical'for the program's survival; (6) A reasonable time frame should be observed and decision deadlines met; and (7) Results shoul