Powerful and Powerless Language Forms: Their Consequences for Impression Formation

This study investigates the effect of hedges, tag questions, intensifiers, and powerful mes-sages on four sets of dependent variables: speaker evaluation, control of self and control of others attributions, cognitive responses, and message memorability. The results show that the four message types differ across measures of dynamism, control of self and con-trol of others attributions, and three cognitive response categories. For the speaker-evalu-ation and control-attribution variables, intensifiers are evaluated most positively and hedges are evaluated most negatively. On the cognitive-response measures, a more mixed pattern of results emerges. The results are discussed in terms of their importance for understanding the cognitive processing of these four message types