Transforming E-Commerce through Data Mining

E-Commerce domain can provide all the right ingredients for successful data mining. It is a killer domain for data mining[1] Heavy usage of eCommerce websites by consumers has led to the generation of huge amounts of data like click streams, web logs, routing and server requests, web links and cookie information etc. Innovative analysis of all this information is helping businesses in customer segmentation, profiling, targeted advertising etc. Utilizing this kind of information about customers to boost sales is often classified a