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ed th atten mine ffect. ferred to looked-away paintings when associated with a trustworthy face. However, the on h ical a ver, trustworthiness may also play a key moderating role in mi-metic desires. Of interest, contrasting predictions can be made with regard to the influence of target trustworthi-ness in this effect. A first possibility (additive effect) is that mimetic desire represents a special case of evaluative conditioning. Th