Sustainable Apparel Consumption Behavior among U.S. Students

As a result of fast changing fashion trends and declining apparel prices, consumers tend to renew their wardrobe more frequently, buying more garments than ever before (Johansson, 2010). This trend leads to a continual growth in production of textiles, use of non-renewable resources, and increasing disposal rate (Shim, 1995). At the same time, people are becoming more environmentally conscious. In fact, a recent poll showed that 35 % of the U.S. consumers were willing to buy and pay more for green products (“U.S. Consumers, ” 2010). Although there has been a surge in “green consumption ” research, there is a limited understanding about factors influencing sustainable apparel consumption. Only few studies focused on apparel consumptio