Agricultural and communications competencies for an agricultural communications curriculum at a land grant institution

The purpose of this study was to identify the importance of specific communications and agricultural competencies needed by students enrolled in a proposed agricultural communications, curriculum at Montana State University-Bozeman. Communications competencies that were included in the study were advertising, journalism, graphics, public relations, public speaking, telecommunications, and computer applications. Agricultural competencies in the study were agricultural communications, agricultural economics, agricultural leadership, agronomy, livestock production and management, environmental science, and food science/technology. Further competency statements were listed for an internship experience in agricultural communications. The population for this study included members of communications-related professional organizations including Agricultural Communicators of Tomorrow (ACT) advisors, Agricultural Communicators, i