Muslim Women’s Dress

This study examines the Meaning of Moroccan Muslim Women’s Dress. It reviews the English language literature on symbolic consumption, sign, self, identity and clothing and informs it with an overview of an Islamic worldview relevant to the sample (Moroccan women). Clothing is a highly visible, publicly consumed cultural artefact and, as such, provides an excellent illustrative example with which a study of contextual, situated meaning can be properly considered. In so saying, the Islamic World View and the culture which springs from it is essentially included and, consistent with the critical case methodology employed, a historic, social and legal background of the Moroccan empirical context is provided. Given that the thesis itself is situated within the marketing, consumer behaviour, consumption, consumer culture theory, and symbolic consumption literatures implications for using particularly symbolic consumption theory fo