Scholars and laypersons are increasingly concerned about the marketing of inappropriate adult fashions directly to tweens, children between the ages of eight and thirteen. Using a symbolic interactionist approach, I consider strategies used to market tween fashion images, and their influence on tween self-image and mother-child relationships. Through content analysis of images in two magazines, Today's Parent and Tiger Beat, I establish that contradictions exist between traditional images of childhood as a time of innocence, and more recent adult or sexualized images of tweenhood; that both these types of representations are gendered; and that both reinforce gender roles in childhood and tweenhood alike. Through qualitative interviews ...
This paper discusses the various kinds of pressure placed on children to consume and how their paren...
International audienceThe aim of the present paper is to focus on mothers as key influencers in luxu...
Images of children and representations of childhood experience are ubiquitous in contemporary popula...
This study begins at the moment in the 1990s when tweens, or 8-14 year old girls, coalesced into a r...
This audience analysis considers how two groups of mothers, one affluent and mostly white and the ot...
Purpose The purpose of this paper is to examine mothers’ social media accounts that focus on childr...
A girl yanks on a pair of hipster jeans. Her mother is aghast, “You can’t go to school looking like...
One revolutionary recent development in advertising to kids has been defining a “tween ” market (age...
Images of children and representations of childhood experience are ubiquitous in contemporary popula...
The thesis How mothers and daughters perceive and use fashion themes in lifestyle magazines for wome...
This research is an interpretative phenomenological analysis of mothers’ roles in negotiating childr...
Tween consumers today interact with brands, television media and friends as their main agents of soc...
While much has been written on marketing to children, there remains a curious gap in the literature ...
à paraîtreInternational audienceThe aim of the present paper is to focus on mothers as key influence...
While it was the phenomenal commercial success of the girl band, the Spice Girls, in the mid-1990s t...
This paper discusses the various kinds of pressure placed on children to consume and how their paren...
International audienceThe aim of the present paper is to focus on mothers as key influencers in luxu...
Images of children and representations of childhood experience are ubiquitous in contemporary popula...
This study begins at the moment in the 1990s when tweens, or 8-14 year old girls, coalesced into a r...
This audience analysis considers how two groups of mothers, one affluent and mostly white and the ot...
Purpose The purpose of this paper is to examine mothers’ social media accounts that focus on childr...
A girl yanks on a pair of hipster jeans. Her mother is aghast, “You can’t go to school looking like...
One revolutionary recent development in advertising to kids has been defining a “tween ” market (age...
Images of children and representations of childhood experience are ubiquitous in contemporary popula...
The thesis How mothers and daughters perceive and use fashion themes in lifestyle magazines for wome...
This research is an interpretative phenomenological analysis of mothers’ roles in negotiating childr...
Tween consumers today interact with brands, television media and friends as their main agents of soc...
While much has been written on marketing to children, there remains a curious gap in the literature ...
à paraîtreInternational audienceThe aim of the present paper is to focus on mothers as key influence...
While it was the phenomenal commercial success of the girl band, the Spice Girls, in the mid-1990s t...
This paper discusses the various kinds of pressure placed on children to consume and how their paren...
International audienceThe aim of the present paper is to focus on mothers as key influencers in luxu...
Images of children and representations of childhood experience are ubiquitous in contemporary popula...