Stereotyping From the Perspective of Perceivers and Targets

This article provides insight into the process of stereotyping from two different perspectives: the perceiver and the target. From the perceiver's perspective, motivational and cognitive reasons for relying on stereotypes for judgment are discussed. From the targets ’ perspective, stereotype threat research is reviewed. From both perspectives, it is clear that stereotypes represent a dual-edged sword for both perceiver and target group members. Finally, research incorporating both perspectives provides useful interventions for prejudice reduction. Creative Commons License This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.