Itour: Using Ambient Intelligence to Support Tourism

Technology is becoming omnipresent in public spaces: from CCTV cameras to smart phones, and from large public displays to RFID enabled travel cards. Although such technology comes with great potential, it also comes with apparent (privacy) threats and acceptance issues. Our research focuses on realizing technology-enhanced public spaces in a way that is acceptable and useful for the public. This paper gives a brief overview of the research that is aimed to unlock the positive potential of public spaces. This paper’s main focus is on the acceptance of sensor technology in the realm of tourism. The ITour project which investigates the potential and acceptance of using (sensor) technology and ambient media to collect, uncover and interpret data regarding tourists ’ movements, behavior and experiences in the city of Amsterdam is particularly discussed as an example