Mediterranean Journal of Social Sciences MCSER Publishing, Rome-Italy

This paper describes the importance of cultural heritage in tourism. It examines possible positive effects of engaging elements of intangible cultural heritage (ICH) in the supply of tourist destination on sustainable development and economic growth of tourism. The paper sets up the framework for the comprehensive research analysis and compares the cases of Croatia and the Czech Republic with regard to the UNESCO site and the intangible cultural heritage. It employs the definition and consecutive discussion of seven main postulates related to the determinants and outcomes of the ICH. Moreover, it reports the result of the pilot survey and sets up the framework for the larger data collection and analysis