SWOT Analysis of Religious Tourism in the Roi Kaen Sarn Sin Cluster of Northeastern Thailand

This article aims to examine the strengths, weaknesses, opportunities, and threats for tourism in the Roi Kaen Sarn Sin (RKSS) cluster, using a qualitative approach to consider religious tourism in northeastern Thailand. Semi-structured interviews were the main data collection tools, and key informants of this study included officers from both government and private sectors related to tourism in northeastern Thailand. The results found that religious tourism took place within this area a long time ago. Elements of religious tourism in the RKSS cluster include 1) attractions, 2) accessibility, 3) accommodations, 4) safety, 5) activities supporting tourism, and 6) social issues. Opportunities and weaknesses of the provincial clusters, from the point of view of religious tourism, can be classified into several issues, including infrastructure and transportation, tourism attractions, religious activities, networks, and local beliefs; the development strategies for increasing potential for religious tourism are 1) transportation coverage through public transport and 2) local sectors that keep area monastery histories