Donetsk National University of

Misunderstanding of the role of marketing in the production activity of many enterprises in Ukraine today is one of the most pressing issues. The problem lies in the fact that the heads of enterprises underestimate the work of marketing departments, and often simply refuse them in order to save money. The main reason is the lack of the direct connection between time spent marketing and the successful subsequent positioning of the company and the obtained profit in a competitive environment. The main purpose of this article is to study the problems and prospects of development of marketing in Ukraine [1]. The evolution of marketing is of great interest in Ukraine. Marketing had gone from obscurity to the recognized as in a relatively short period and widely used in practice tool of management of the company. Nowadays marketing in Ukraine has reached the stage when all the basic tools of well-known companies are implemented with varying degrees of completeness and depth in the practice of entrepreneurship. Prepared a large number of professional marketers and made important steps in the formation of the professional community of marketers [2]