DESCRIPTION

My thesis focuses on international alumni activities in Mikkeli University of Applied Sciences. My aim was to find development ideas and recommendations for the international side of the alumni activities. I intended to offer realistic suggestions enough in order to make them work in practice too. I put also my effort on finding recommendations for Business Management programme, because I wanted to make sure that the international alumni activities get attention in degree programme level too. The overall purpose of my bachelor thesis was to find out how to develop international alumni activities in Mikkeli University of Applied Sciences and what kind of development actions would be suitable, when regarding the entire international alumni activity and activities in degree programme level. I was also putting my effort on finding out what kind of perception the present international students had re-garding the international alumni activities and how to get students involved with the activities already during their studies, even though they are not yet alumni. The theoretical context of my thesis mainly discusses the alumni activities and the development of services. The context is concentrated on in differ-ent aspects of alumni activities, especially highlighting social media in its services, and overall the service development with a value co-creation approach