Add to ORKGHospitality companies have long been pursuing ways to achieve customer loyalty, most of them through reward pro-grams. At the same time, hospitality researchers ’ investiga-tions of the loyalty concept have revealed that true loyalty requires emotional commitment, in addition to repea
Perhaps the most tangible evidence of marketing’s paradigm shift toward relational exchange has been...
With the changing focus of marketing in the hospitality industry having moved toward relationship ma...
Despite the amount of research focusing on brand loyalty, empirical tests of the relation-ship betwe...
In fierce competitive markets, service industries have moved toward paying better attention and emph...
The purpose of this research is to examine the relationships between hotel loyalty programmes, custo...
How to get the customers’ satisfaction should become an important issue of the hotel’s survival and ...
The hotel industry is a large industry contributing substantially to global economies and providing ...
Customer loyalty constitutes the dominant factor in a business organization's success. This research...
In today’s competitive environment, customer’s perceptions and expectations demand that service lead...
A review of the academic and practitioner literature on customer relationship management indicates a...
Abstract: Loyalty programs have been extensively used to enhance customer loyalty. Despite the rapid...
Despite the proliferation of loyalty programs over the past three decades, evidence regarding their ...
The purpose of study is to do an empirical analysis of the effects of customer loyalty and how it re...
Abstract: How to get the customers ’ satisfaction should become an important issue of the hotel’s su...
This research reports on a qualitative survey of hotel guest loyalty. The approach was unusual in se...
Perhaps the most tangible evidence of marketing’s paradigm shift toward relational exchange has been...
With the changing focus of marketing in the hospitality industry having moved toward relationship ma...
Despite the amount of research focusing on brand loyalty, empirical tests of the relation-ship betwe...
In fierce competitive markets, service industries have moved toward paying better attention and emph...
The purpose of this research is to examine the relationships between hotel loyalty programmes, custo...
How to get the customers’ satisfaction should become an important issue of the hotel’s survival and ...
The hotel industry is a large industry contributing substantially to global economies and providing ...
Customer loyalty constitutes the dominant factor in a business organization's success. This research...
In today’s competitive environment, customer’s perceptions and expectations demand that service lead...
A review of the academic and practitioner literature on customer relationship management indicates a...
Abstract: Loyalty programs have been extensively used to enhance customer loyalty. Despite the rapid...
Despite the proliferation of loyalty programs over the past three decades, evidence regarding their ...
The purpose of study is to do an empirical analysis of the effects of customer loyalty and how it re...
Abstract: How to get the customers ’ satisfaction should become an important issue of the hotel’s su...
This research reports on a qualitative survey of hotel guest loyalty. The approach was unusual in se...
Perhaps the most tangible evidence of marketing’s paradigm shift toward relational exchange has been...
With the changing focus of marketing in the hospitality industry having moved toward relationship ma...
Despite the amount of research focusing on brand loyalty, empirical tests of the relation-ship betwe...