Development Trends of Training Service Market in China

China's reform and opening has had a tremendous impact on economic, social and cultural development. On one hand, with increased incomes, people not only spend more on food, clothes and housing, but also on education, which has a huge market demand due to the large population base. On the other hand, as China's traditional, government-provided education was developed before China's reform and opening and lags behind the market demand growth. As a result a training service market has emerged that is met primarily by private education and training agencies. The paper describes the development of a training service market in China distinct from the degree education system, namely the development of private training service market. It further put forward that although after 20 years of development the private training service market still has problems such as inconsistent and untimely information disclosure and incomplete corporate governance, but some positive trends such as branding, internationalization and capitalization have appeared and the market is of great investment value