User Behavior Modeling Research Based on Group Level in Social Networks

Abstract. Human behavior, due to its complexity, makes exploration of human behaviors very important and interesting. It is also because of the high complexity of human behavior, how to find and reveal the objective law has long attracted the research interest of scholars from sociology, psychology, economics, and other disciplines. With the rapid development of network technology, especially in recent years the online social network representative by personal online community, online dating network, social network has developed rapidly, the popularity of whose application directly lead to increase of the data amount, a large number of detailed user behavior data is recorded. Much data in online social network era gives us an unprecedented opportunity to study human behavior. Information dissemination process modeling under social networks forwarding mechanism In fact, not only network activity in the community of users is in the continuous attenuation, other social network users in the same will exit the interaction due to lose enthusiasm. Whether the dissipative behavior of users on earth will affect the information transmission of social network? This chapter will study information dissemination process based on post forwarding, discusses the user activity attenuation and network topology's influence on the communication process