1Pan African Medical Journal. 2014;17(Supp 1):16 | Onjefu Okidu et al. HIV/AIDS communication in four Nigerian mainstream newspapers

Introduction: One consensus in discussions on HIV/AIDS communication in low and middle income countries (LMICs) is the need for com-munication models to focus on activity rather than cognitive indicators in order to achieve desired improvements in health behaviors and outcomes. Past failures of HIV/AIDS communication efforts in LMICs have been attributed to emphasis on cognitive indicators. This study analyses HIV/AIDS communication models in Nigerian newspapers Methods: Data were obtained through analysis of manifest content of four Nigerian papers issued between 2002 and 2004. Frequency, promi