ORIGINAL ARTICLE Crowdsourcing privacy preferences in context-aware applications

Abstract Developers of context-aware applications are faced with a tough challenge: powerful privacy controls are essential to maintain user trust, but they are also hard to use and not adequate in all situations. To address this tradeoff, we present Super-Ego, a crowdsourcing framework for privacy management of location information in ubiquitous environment. We study how crowdsourcing can be used to predict the user’s privacy preferences for different location on the basis of the general user population. The crowd-sourcing methods are evaluated in a 2-week user study in which we tracked the locations of 30 subjects and asked them to provide privacy preferences for the locations they had visited. Our results show that by employing simple methods for semantic analysis of locations and by profiling the user’s privacy inclination, our methods can accurately predict the privacy preferences for 80 % of the user’s locations. By employing semi-automatic decision strate-gies, which ask the user to decide regarding the privacy of some of the locations, the accuracy rate raises to 90 %