Strategizing consumer logistic requirements in ecommerce transactions : evaluation of current implementations

Lack of trust has been identified as one of the reasons why many visits to eCommerce websites do not turn into proper transactions. To support trust, an information framework model based on research on eCommerce trust has been developed. The model identifies the kind of information a consumer expects to find on an eCommerce website and that is shown to increase his trust toward the online merchant. An information extraction system has been developed to help gather the required information from the websites. In this paper, we first validate the information model through a questionnaire using a consumer sample. This is then followed by an evaluation of the current implementation of eCommerce websites with regards to the developed trust information model