RESEARCH ARTICLE Young People’s Preferences for Family Planning Service Providers in Rural Malawi: A Discrete Choice Experiment

Objective To quantify the impact of service provider characteristics on young people’s choice of family planning (FP) service provider in rural Malawi in order to identify strategies for increasing access and uptake of FP among youth. Methods and Findings A discrete choice experiment was developed to assess the relative impact of service char-acteristics on preferences for FP service providers among young people (aged 15–24). Four alternative providers were included (government facility, private facility, outreach and community based distribution of FP) and described by six attributes (the distance between participants ’ home and the service delivery point, frequency of service delivery, waiting time at the facility, service providers ’ attitude, availability of FP commodities and price). A ran-dom parameters logit model was used to estimate preferences for service providers and the likely uptake of services following the expansion of outreach and community based distribu-tion (CBDA) services. In the choice experiment young people were twice as likely to choos