Medical tourism-A New Arena

Globalisation has given birth to medical tourism. Health and medical tourism are the fastest growing segments in not only developed nations but in developing countries too. India has become a hot des-tination, as the Indian medical standards match up to the highly prescribed international standards at a very low cost. However, it is an unmixed blessing; along with advantages, it has many unintended side effects also. Medical Tourism- A New Arena Health and medical tourism, one of the fastest growing segments in marketing, is becoming a worldwide, multibillion-dollar industry today (1). Till date, this area has so far been relatively un-explored in India. But now, not only the ministry of tourism, government of India, but also the various state tourism boards and even the private sector consisting of travel agents, tour operators