1The Role of Trends in Evolving Networks

Modeling complex networks has been the focus of much research for over a decade [1]–[3]. Preferential attachment (PA) [4] is considered a common explanation to the self organization of evolving networks, suggesting that new nodes prefer to attach to more popular nodes. The PA model results in broad degree distributions, found in many networks, but cannot explain other common properties such as: The growth of nodes arriving late [5] and Clustering (community structure). Here we show that when the tendency of networks to adhere to trends is incorporated into the PA model, it can produce networks with such properties. Namely, in trending networks, newly arriving nodes may become central at random, forming new clusters. In particular, we show that when the network is young it is more susceptible to trends, but even olde