Add to ORKGAbstract—Data mining, the extraction of predictive information from large databases allowing businesses to make proactive decisions. Automated prediction of trends and behaviors improves the targeted marketing. Social media analytics help organizations to make the consumer at the center of the social marketing process. This mines the customer sentiment and opinion by effective tracking of information to support marketing. The analysis helps companies to connect directly with customers. The relationship between the groups of products and the items are identified by effective analysis method to improve the target business market. Apriori algorithm is used to mine frequent item set from the market basket databases and the number of lift are al...
The categorization of social media advertisements is of paramount importance in gauging the probabil...
Data warehouse, OLAP technology and distributed analysis show great potential in improving business ...
Businesses are slowly shifting to social networking channels to market their products such as Twitte...
Most of today's commercial companies heavily rely on social media and community management tools to ...
Data mining and social media is an innovative platform for the aerospace industry to focus, promote ...
The marketing possibilities on the Internet is growing and so are social media marketing. The budget...
The popularity of social media has continued to rise during the last decade, which has led to the de...
Within a very short period of time, social networking sites are developed among different users all ...
The surge of interest in big social data has led to growing demand for social media analytics (SMA)....
Social media such as Facebook and Twitter have become important sources for understanding the stakeh...
Purpose Customer knowledge from social media can become an important organizational asset. The purpo...
Influencing a target audience through social media content has become a new focus of interest for ma...
Social media are utilised widely. Companies increasingly use socialmedia to communicate and interact...
Customers\u27 demands have become more dynamic and complicated owing to the functional diversity and...
The dramatic rise in the use of Social Media (SM) platforms such as Facebook and Twitter provide acc...
The categorization of social media advertisements is of paramount importance in gauging the probabil...
Data warehouse, OLAP technology and distributed analysis show great potential in improving business ...
Businesses are slowly shifting to social networking channels to market their products such as Twitte...
Most of today's commercial companies heavily rely on social media and community management tools to ...
Data mining and social media is an innovative platform for the aerospace industry to focus, promote ...
The marketing possibilities on the Internet is growing and so are social media marketing. The budget...
The popularity of social media has continued to rise during the last decade, which has led to the de...
Within a very short period of time, social networking sites are developed among different users all ...
The surge of interest in big social data has led to growing demand for social media analytics (SMA)....
Social media such as Facebook and Twitter have become important sources for understanding the stakeh...
Purpose Customer knowledge from social media can become an important organizational asset. The purpo...
Influencing a target audience through social media content has become a new focus of interest for ma...
Social media are utilised widely. Companies increasingly use socialmedia to communicate and interact...
Customers\u27 demands have become more dynamic and complicated owing to the functional diversity and...
The dramatic rise in the use of Social Media (SM) platforms such as Facebook and Twitter provide acc...
The categorization of social media advertisements is of paramount importance in gauging the probabil...
Data warehouse, OLAP technology and distributed analysis show great potential in improving business ...
Businesses are slowly shifting to social networking channels to market their products such as Twitte...