Add to ORKGBrand experience has attracted a lot of attention in the Marketing practice. With consumers seeking not only functional benefits of a brand but also emotional experiences, brand experience theory needs to provide answers on how brand experience can be measured and how it effect
Aim/purpose - The study aims to understand the contribution of the experiential events how to influe...
Customer experience theory, research, and practice represent an evolving area of study within the ma...
The concept of ‗Customer Experience‘ has evolved as an imperative area of study within the marketing...
AbstractMarketing academics and practitioners have acknowledged that consumers look for brands that ...
Brand experience is conceptualized as sensations, feelings, cognitions, and behavioral responses evo...
Brand experience is conceptualized as sensations, feelings, cognitions, and behavioral responses evo...
This research examines the effects from engaging marketing campaigns on brand experiences and the po...
Abstract In today's global competitive environment, where the functional benefits of products and s...
Research questions: How to create an engaging brand experience in marketing context? How does an eng...
Commoditization of goods and services has generated a need for providing customer value beyond funct...
Drawing from observations on branding theories, this study aims to examine the roles of brand exper...
Project (M.B.A.)--Humboldt State University, Business Administration, 2014This paper explores the co...
In the last years, some marketing studies have focused on understanding brand experience, defined as...
This paper examines the relative influence of two key antecedents of brand loyalty—satisfactio...
This article seeks to add to the body of knowledge on the role played by brand experience and its re...
Aim/purpose - The study aims to understand the contribution of the experiential events how to influe...
Customer experience theory, research, and practice represent an evolving area of study within the ma...
The concept of ‗Customer Experience‘ has evolved as an imperative area of study within the marketing...
AbstractMarketing academics and practitioners have acknowledged that consumers look for brands that ...
Brand experience is conceptualized as sensations, feelings, cognitions, and behavioral responses evo...
Brand experience is conceptualized as sensations, feelings, cognitions, and behavioral responses evo...
This research examines the effects from engaging marketing campaigns on brand experiences and the po...
Abstract In today's global competitive environment, where the functional benefits of products and s...
Research questions: How to create an engaging brand experience in marketing context? How does an eng...
Commoditization of goods and services has generated a need for providing customer value beyond funct...
Drawing from observations on branding theories, this study aims to examine the roles of brand exper...
Project (M.B.A.)--Humboldt State University, Business Administration, 2014This paper explores the co...
In the last years, some marketing studies have focused on understanding brand experience, defined as...
This paper examines the relative influence of two key antecedents of brand loyalty—satisfactio...
This article seeks to add to the body of knowledge on the role played by brand experience and its re...
Aim/purpose - The study aims to understand the contribution of the experiential events how to influe...
Customer experience theory, research, and practice represent an evolving area of study within the ma...
The concept of ‗Customer Experience‘ has evolved as an imperative area of study within the marketing...