Industrial Designers ’ Attitudes Toward Product Design

The aim of this research is to find out the attitudes of designers regarding product design. Subjects practicing product design are the main targets of this study. Factors designers of different attitudes towards product design emphasize in project design are explored, from which types of industrial designers are speicfied in terms of their value point of view in product design. From related literautre, six design-oriented attributes were identified for the measurement of designer’s attitudes towards product design, including affective aesthetics, form manipulations, behaviorial attitudes, production and functional requirements, objective conditions, and personal skills. In this study, Q-methodology was adopted to collect the information about how the industrial designers feel in processing their product design. Then, experts were invited to compile appropriate questions for the questionnaire. This questionnaire was divided into six types of design dimensions and contained 50 declarative sentences. The results of investigation were analyzed with Q factor analysis to study the interviewers ’ design attitudes. Six types of industrial designers in terms of their attitudes toward product design were identified. It is suggested that manager of the design department allocate suitable designers for the design team according to the features of design attitudes and the property and complexity of design projects