UDC 330.34 JEL Classification: О12

Abstract. The article reveals the approaches to determination of concept “sustainable enterprise development”. As a result of generalization of scientific views we came to the opinion, that the approaches could be divided into two main groups: those, which review sustainable development as activity for building up of indicators and achieving certain benchmarks of the business and the approaches which explain sustainable development as a process of qualitative changes, transformations. The attention is accented on dialectical contradiction of this conception. In our opinion, it is a result of duality nature of concept of "sustainability", which becomes apparent concerning to the changes. Nowadays, foreign and domestic scientists consider the main components of sustainable enterprise development are: the potential of the enterprise, financial stability, resources and innovations. We complemented this list by these components as: key ability and operating stability